...
By contrast, GA4 uses a measurements model based on events and parameters. This means that any interaction can be captured as an event in GA4. This means that, in GA4, hit types look like this:
...
Universal Analytics Metric | =Google Analytics 4 Metric |
Avg. Session Duration | Calculate Avg. Engagement Time as: User engagement divided by Sessions |
Bounce Rate | Engagement rate |
...
Since GA4 is designed to enable measurement across websites and mobile apps, it is now easier to report on web pages and app screens together. By contrast, pages and pageviews are a distinct concept from screens and screen views in Universal Analytics.
Universal Analytics Metric | =Google Analytics 4 Metric |
Page Title | Page title and screen name |
Pageviews | Views |
Event Category | Event name |
Total Events | Event count |
Please note that in addition to the combined Page title and screen name dimension, there are still separate web-specific dimensions for Hostname, Page path, and Page title.
...
The concept of goals from Universal Analytics has been replaced by conversions in GA4. A conversion is just a specific event that has been enabled with a “conversion” flag in a GA4 property. To report on conversions in Data Studio, use the Event name dimension along with the Conversions metric. To view just a specific conversion event (in a scorecard), apply a filter to your chart using the event name.
...
To get started in Google Analytics 4, you need to have the Editor role assigned to your account so that you can make changes at the property level.
To assign roles in GA4:
Step 1: Click Admin
Step 2: Click Access Management in the Account or Property column.
Step 3: Assign roles to new or existing users.
...
Role | Explanation |
Administrator | Full control of Analytics. Can manage users (add/delete users, assign any role or data restriction). Can grant full permissions to any user, including themselves, for any account or property for which they have this role. Includes permissions of the Editor role. (Replaces Manage Users permission.) |
Editor | Full control of settings at the property level. Cannot manage users. Includes permissions of the Analyst role. (New name for Edit permission.) |
Marketer | Can create, edit, and delete audiences, conversions, attribution-models, events, and lookback windows. Includes permissions of the Analyst role. |
Analyst | Can create, edit, and delete certain property assets. Can collaborate on shared assets. Includes permissions of the Viewer role. (New name for Collaborate permission.) Property assets include things like Explorations. |
Viewer | Can see settings and data; can change which data appears in reports (e.g., add comparisons, add a secondary dimension); can see shared assets via the user interface or the APIs. Cannot collaborate on shared assets. For example, shared explorations can be viewed, but not edited, by those with a Viewer role. (New name for Read & Analyze permission.) |
None | The user has no role for this resource. The user may have a role for another resource. |
...